What is the user interface?

The user interface (UI) is the combination between web design and web page functionalities. The combination between shape and function. As far as your site’s visitors are concerned, the interface is the website.

What makes a good user interface (UI)?

The UI is your potential client’s gateway to the information about your products and services. A good user interface should guide the visitor to the information she seeks – and do it by providing a seamless experience that combines an esthetically fulfilling visual, a logical flow of information and clean and beautiful interactions by using unobtrusive animations, transitions and visual effects.

A good user interface will efficiently inform your visitors and will successfully convert them from potential customers into loyal clients.

Our approach

In our opinion, the content is the king – the visuals must not interfere with the copy, but instead enhance it. That’s why our user interfaces are:

• accessible and unobtrusive – we use a technique called progressive enhancement which effectively makes the content available on any browser, device or operating system. This way you can rest assured that everybody can learn about your products or services and benefit from the best possible user experience.
• standards compliant – we follow the W3C standards and this means that the websites we build will provide a consistent user experience now and in the following years, thus prolonging the life time of your investment and providing more value.

We build visually and functionally rich web pages using (X)HTML and CSS (including HTML 5 and CSS 3) and JavaScript. We use all the modern techniques, such as font-embedding, CSS animations, JavaScript effects and of course AJAX. Our JavaScript library of choice is jQuery.

Find out more

If you need a new website or if you already have one that was developed a few years ago, chances are it could use an interface update to take advantages of the modern techniques – to provide a better experience to your users and lead to better conversion rates for your business. Get in touch with us and we will reveal the best solution to increase your website’s effectiveness.